An excellent question. I hear this A LOT whenever another DJ sees I use an S4, and they have never come across one before. Immediately I am required by geek with toys code to give the 20 minute sales pitch, which includes a complete breakdown of what everything does as well as a demo of a few of the niftier things it does. If I am having a good day I can actually work the demo into whatever else I am playing. It sounds like overkill, and it is, but Music types are oddly not a techno-venturous bunch. They don't seem to open up to things they don't immediately "get". But once they see it, once they "get it", then they begin to ask questions about traktors capabilities and remapping options, they begin to expand their minds into a realm they may never had entered before. As much as I like doing the demo, I am not getting paid by Native Instruments to sell their product, so why should I keep this doing these demos? Things on the Internet about the Kontrol S4 you should see before you … more